Logo Questionnaire | Phase Creative

In order to give you an accurate estimate for your logo design, please fill out this logo questionnaire. It’ll give you a chance to identify your needs as well as communicate to me what you do and don’t like.

Please take the time to consider this questionnaire carefully. This is your opportunity to provide information about why you need a logo and how you hope/expect it to represent your business. The more information you give here, the more accurate proposal Phase Creative will be able to provide.
Business Snapshot
Please include the details of the person who will be the key point of contact for this project.
First name*
Last name*
Email*
Contact number*
Website (if you currently have one)
Business name*
What does your company do? What are the products and services you offer?*
What budget have you allocated for this project?*
Please be honest and I will tell you what I can and can't achieve. Note that small business logo packages start at $1250 + GST
*If 'other', please indicate your budget
Who are the key decision makers for this project?
If different/in addition to the person filling out this form
Who are your clients/customers?
Providing the following information allows Phase Creative to create a logo that is enticing to your clients
Who is your ideal customer. How old are they? What gender are they? Where do they hang out online? What are their interests?
Who are your competitors
Know your enemy? Identifying your competitors can help Phase Creative better position your logo amongst your peers.
List the top 3 competitors, the ones that are competing for the attention of your ideal customer.
What do you like about their logos? What don't you like? What are they doing that you think is working? Be as descriptive as you like.
Design brief
Think about your brand, the following questions allow you to give some information about what you like, what you don't and how you think your logo should look.
What does your company name mean? How was it thought up, come about or what was it derived from?
What is your brand tagline? Do you want it stated in the logo?
Preferred typography (heavy, bold, hand written, script, light) or any specific fonts that must be used?
Do you have any specific imagery or icons you would like to appear in your logo?
Do you have any color preferences, existing brand colours, and/or colours you do not wish to include in your logo?
What perception do you want people to have when they see your logo and business identity?
Think of the ideal tone of your logo. Words like 'corporate', 'executive', 'like they are in our shop', 'exclusive', 'vip / elite', 'cool', 'edgy', 'broody', 'chic', 'fun', 'funky', 'futuristic' are all useful in this section.
Are there any existing logos/brands in particular that you like the design of? Why?
You can list links/URLS below or upload up to 3 example files for reference.
Example 1
Accepted file types: jpg, png, gif, pdf.
Example 2
Accepted file types: jpg, png, gif, pdf.
Example 3
Accepted file types: jpg, png, gif, pdf.
And finally...
What is your deadline?*
Note: Phase Creative logo projects generally take 1-3 weeks from conception to artwork deliverables.
Any other comments, questions or information that you feel is important? Please note it below.

Phase Creative Logo Questionnaire

Business Snapshot

Who are your clients/customers?

Who are your competitors

Design brief

And finally...

Services

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