Website Questionnaire | Phase Creative

The first part of the Phase Creative Website Design and Production Process is to fill out this website questionnaire. It’ll give you a chance to identify the must-haves for your website as well as communicate to me what you need to grow as a business in an online context.

Please take the time to consider this questionnaire carefully. This is your opportunity to provide information about why you need a website and what the website should achieve. The more information you give here, the more accurate proposal Phase Creative will be able to provide. Don't like web forms? What more time to think about your options? No problems. Send me an email and I'll email it to you.
Business Snapshot
Please include the details of the person who will be the key point of contact for this project.
First name*
Last name*
Email*
Contact number*
Website (if you currently have one)
Business name*
What does your company do? What are the products and services you offer?*
What budget have you allocated for this project?*
Be honest and I will tell you what I can and can't do.
*If 'other', please indicate your budget
Who are the key decision makers for this project?
If different/in addition to the person filling out this form
Timeframe
When do you need your website live?
Note: Phase Creative projects generally take 4-8 weeks from conception to launch. This requires your page content, images etc to be made available at the beginning of the project.
Is the content for your website ready to go?*
Content includes the text, and any specific support imagery or photography that needs to go on your website. We can help with this, but knowing where you're at helps with our scheduling.
Project details
Please list your main reasons for needing a new website
Please briefly outline your website project needs.
Is there anything about your current site that serves the business well and if so, why?
What are the functional requirements? List as many as you like.
Who are your clients/customers?
Providing the following information allows Phase Creative to create a website targeted to your clients
Who is your ideal customer. How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
eg: research product information, get contact details, ask questions about services, pricing
Who are your competitors
Know your enemy? Identifying your competitors and, more importantly, their websites, can help Phase Creative better position your website amongst your peers.
List the top 5 competitor websites, the ones that are competing for the attention of your ideal customer.
What do you like about these sites? What don't you like? What are they doing that you think is working? Be as descriptive as you like.
Design brief
Think about your brand, the following questions allow you to give some information about what you like, what you don't and how you think your website should look.
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Think of the tone of your website. Words like 'corporate look and feel', 'like they are in our shop', 'cool', 'grungy', 'dark', 'minimal' are all useful in this section.
Are there any other websites in particular that you like the design of? Why?
And finally...
If you were to be celebrating a successful website in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
I can't guarantee these results, but I use this a way of identifying if your website desires (needs and wants) are realistic against the goals you have set.
Any other comments, questions or information that you feel is important? Please note it below.
Name
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Phase Creative Website Questionnaire

Business Snapshot

Timeframe

Project details

Who are your clients/customers?

Who are your competitors

Design brief

And finally...

Services

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